She lives in St. Helena, California, and online at karenmacneil. Read an Excerpt Bordeaux-the word alone fires the mind with the anticipation of greatness. No other wine region is more powerful, more commercially clever, or more important as a source of profoundly complex, ageworthy wines. The challenge is to comprehend it all, for Bordeaux is the largest fine-wine vineyard on the globe.
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The objective of this project is to understand and develop working relationships with journalists. They are after all, those that help tell our stories and review our wines. What better way to obtain media coverage than to learn their wine and writing backgrounds, story and personal interests, palate preferences, writing challenges and pet peeves. Karen is the only American to have won every major wine award given in the English language. Known for her passion and unique style, she conducts seminars and presentations for corporate clients worldwide.
Professional Background How did you come to wine, and to wine writing? I began writing about food for many national magazines and The New York Times in the early s. Through that I realized that what I loved was gastronomy as a whole, including beverages. Was it difficult breaking into the wine writing business back in the s? What specific challenges did you face?
I actually began to try to work in wine in the late seventies in New York. At the time, the city had 7 million people and there were three women in the wine business.
It was impossible to break-in especially if, like me, you were also young. And there was no way to learn on your own. Back then there were no wine schools, no degree programs like WSET, no public tastings. Wine writing and communications were controlled by a small coterie of five men who wrote for every newspaper and every magazine from The New York Times to Vogue. What are your primary story interests? Everything related to wine and wine and culture. Is it possible to make a living as a wine writer today?
If so, how have you succeeded? If not, why not? What are the primary challenges and hurdles you face? But both then and now, it helps to be a really good writer. I work as hard at writing as I do at understanding wine. Personal Background What would people be surprised to know about you? That wine exists in a rich context of people, places, history, culture, and food. And also that reading about wine can actually be enlightening and fun, as well as educational.
I have a full-time staff of three and an extended staff of six more. We research wine worldwide and do so with a lot of rigor. We taste in our offices in St. Helena 2 to 3 times a week, usually from 4 pm to 6pm. Winemakers sometimes bring their wines in and join us.
We discuss and sometimes argue about the wines and take notes of course. Do you post your articles on social media? Why is that important? I post lots of short pieces on social media. I think keeping a wine conversation going in the culture at large is helpful to wine consumption and wine enjoyment.
Do you consider yourself an Influencer? I am a writer and have written about wine for 35 years. I think of myself as a good researcher. But I would not call myself an influencer.
Working Relationships What are your recommendations to wineries when working with journalists? They understand how to be concise and they are time sensitive. Which wine personalities would you most like to meet and taste with living or dead? I would have liked to have known and tasted with Frank Schoonmaker, Alexis Lichine, Gustave Niebaum, Rosa Mondavi, George Yount, and Napoleon the latter to discuss the impact his laws had on the evolution of French vineyards and wines.
Leisure Time If you take days off, how do you spend them? Exercising, cooking, drinking wine. What is your most memorable wine or wine tasting experience? Too many to write about! Pick one red and one white to drink for the next month with every dinner I already drink a glass of Champagne every night and have for 20 years.
Do you have a favorite wine and food pairing? Madeira and chocolate chip cookies. Carl has been involved in business marketing and public relations for over 25 years; originally in technology, digital marketing and project management, and now as a winery media relations consultant.
The Wine Bible
Nov 02, Yaneli B rated it it was amazing I bought this book in order to begin learning about wine, and all I could think about is how much I love it. I believe MacNeil has done a great job, and the glossary is my best friend. It was published in , meaning it is a bit outdated for with wine growing more and more popular each day, but it is still a great base for getting to know the basics of wine. Although there is the newer version out, I think owning this book is a must. When I was first getting into wine I would reach out for this book at my bedside and without fail it would soothe me like a night cap and feed my thirst for wine knowledge.
Wine Bible Book Review
Tweet 12 Shares This review is a little different. Instead of reviewing a wine, this review is of The Wine Bible. Many years ago when I first started becoming interested in wine, I bought this book. It is considered the Go-To book for all things wine related. The Wine Bible has something for everyone and appeals to beginning and experienced wine drinkers alike. How to taste wine. A glossary of many different wine terms.