GRAPHIC DESIGN BASICS ARNTSON PDF

The line The line is usually present in every design, even if it is a solid border of 1px or a dotted one of 5px. Every website has lines, but the minimalistic style which became more popular in the past couple of years tries to erase the lines from the layouts, or at least to decrease the use of them. The lines can be long, red, straight, thin, blue, dashed, short, black or curved, they are all into the same category. The lines can create different effects and visual impact.

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Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure and visual perception with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations and electronic designs.

Each chapter provides assignments with student sample solutions, as well as critique sections to help students apply the concepts and assess their work. Customer Book Reviews Some excellent parts, grossly misleading web design and computer info By Coder on Aug 22, I read the book cover-to-cover before writing this review.

Generally speaking, it is a very good intro to basic "graphical design" concepts. The first half of the book, examples focus on specific concepts of good design, and explains them well without unnecessary verbiage. For example, the writer correctly assumes that most people have less knowledge of good font usage than good picture usage. She explains that the space inside fonts must be considered as shapes that contribute to and can be used in design, not just the shapes of the letters themselves.

She details the history of font families just enough to teach you why they are made the way they are. However, there really was not an direct explanation of all this, the information is scattered in a couple of chapters and is mostly hinted at when you read about how the "Univers" font-family was created to have an identical "x-height" regardless of the specific font used.

Things like repetition and visual weight are explained clearly and succinctly. The history of different design movements is given to allow students to analyze design approaches from various points of view. Exercises for chapters are interesting. In earlier chapters, they have a very specific focus, and in later ones, students are combining design techniques.

What I really like is that she mixes professional examples of design with those students created for a portfolio. Some of their work is quite good! There is just the right amount of great examples of professional work. If someone wants a complete collection of some of the best design work, it would be appropriate to pick up a copy of Problem Solved. However, Ms. Flash can be good or really, really bad, depending whether a person bothers to learn to optimize it. Not to mention, you might as well walk up to a blind person and slap them across the face.

She says that filenames must be eight characters because of different operating systems Windows, Unix, etc. Any OS that can run a webserver understands long filenames, and has for years. Does she think people run webservers on DOS??? Everything before the last few chapters was immensely enjoyable and well-written.

Even before all the explicitly WRONG web design info, though, she totally lost my respect when she said this: "The central processing unit CPU , the main part of the system, houses the hard drive. Did an editor even look at this book before letting it out the door??? This book is just proof that publishers will let anyone write a textbook even if they have no idea what they are talking about. She also thinks that you buy RAM chips individually and attach them onto the "memory boards" yourself.

No, Ms. In any case, someone else should have written the other computer-centric info, too. But really, publishers need to check teachers backgrounds and work outside teaching before they let them loose on a textbook! I am an art director and would not buy a book about graphic design that has such a horribly ugly cover. It makes me sad on the inside. Do not buy this book! By Charlie S. A blind, armless monkey could come up with better graphic designs than the author! Just look at the cover.

My eyes are bleeding. Poor value By Reader And Maker on Oct 12, While much of the covered material is well presented, the price cannot be justified. Design Basics Index is a far better value that presents similar information with more mini "case study" examples. The people this book is most aimed at - beginning students - are those who can least afford it.

By Scott A. Thomas on Dec 18, The Typography on the cover is bad. It use cliche fonts, and breaks the basic rules of typography. The contrast in the colors is also bad to the point that color blind people cant read it. It is all around bad. The author does show some understanding of core graphic design concepts early on in the book. Another really major flaw with the book is that she tries to cover web design and electronic media. A lot of that content regarding electronic media is just incorrect.

None of my college professors even used these things. Just a way to suck even more money out of college students. A Practical Purchase By Ken Wahlstrom on Jan 27, After learning that an older version of this book would be acceptable for the class I took, I was able to save a considerable amount of money by purchasing this version that had not become outdated. A great introductory review of graphic design principles A Customer on Aug 23, This is a great introductory review of basic graphic design principles.

There is a bit of history, color theory, and computer-related issues. Overall, this is a sound book to recommend to an introductory graphic design class. Smith on Mar 24, This is a great book, and as a former design educator, I always encouraged my students to look into this book.

The basics of the practice are excellently covered. However most students balked at the price. Buy it used if you can. The Web chapter is really dated now. Some of the digital stuff is dated however the other info is on point. Five Stars By Lenore on Jul 24, Great design book for professionals and teachers with lesson ideas. Links to sites and examples of professional work.

Granted it was ever so slightly used with the cover having some very minor flaws, but otherwise the book was in excellent shape.

Being a college student,access to these books at such great prices is key to keeping my education cost managable. Just what I needed! You must have this book to make dynamic designs. This particular edition is in a Paperback format. It was published by Wadsworth Publishing and has a total of pages in the book. To buy this book at the lowest price, Click Here.

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